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(1) Why Is Samsung TV Expensive? Top 9 Reasons [2023]

Why Is Samsung TV Expensive

Whenever someone asks for TV recommendations…

I always reply:

“What’s your budget?”


Because I only want them to have the best.

And if they say, “Don’t worry about my budget,” I tell them:

“Get a Samsung.”

The reason?

Keep reading to discover:

  • Whether it’s worth it to buy a Samsung TV.
  • How the price of your Samsung TV helps disabled folks.
  • 9 unexpected reasons why Samsung TVs are expensive.
  • The features that make the price tag on your Samsung TV reasonable.
  • And so much more…

Why is Samsung TV expensive? Top 9 reasons

#1: Innovation

Whenever I look at Samsung TVs, a few words come to mind…

Beautiful. Sleek. Modern.

But there’s one word that I always use to describe this manufacturer:


Samsung likes to be at the forefront of innovation and technology’s bleeding edge.

Their track record further proves this.

After all, they were Samsung was the first to:

1993Released the first TV to use Infrared Rays (IR) instead of electronic waves.
1996First to use the 12.9:9 aspect ratio, which became the norm in CRT TVs
2009First to use Light Emitting Diodes (LED) to illuminate the TV’s display.
2010Released the first Full HD TV with 3D capabilities
2011First to release a true smart TV with internet access.
2013Released the world’s first curved OLED TV.
2014Released the first curved OLED UHD TV.

And today, Samsung still isn’t content with the accomplishments that they have.

Instead, they’re still pushing the envelope.

Their focus has now shifted to:

  • Security and Platform.
  • Better LED Technology.
  • “New Experience Innovation.”
  • Artificial and Data Intelligence.
  • Next-Generation Communications.

The fact that they’re still investing a lot into research is backed up by figures too…

During the second half of 2019, Samsung invested more than $8.4 billion into R&D.

While that may seem big, it’s eclipsed by the fact that they invested $18.6 billion in 2020.

So no wonder my Samsung TV cost an arm and a leg.

#2: Display and Picture

Another reason why Samsung TVs are expensive is because of their display.

And, after looking at my own Samsung TV, I’d say it’s worth it.

You see, Samsung has long been the best in the business regarding picture quality.

Like I said earlier, they were the first to develop TVs with LEDs…

Something commonplace nowadays.

Today, Samsung’s pride and joy is their Quantum LED (QLED) TVs. They’re actually the only ones who sell authentic QLED.

But first, what is QLED, really?

QLED allows every pixel on its display to produce its light.

Thus, creating a more vivid and color-accurate image for all viewers.

That’s not the only reason why Samsung is the industry-standard in display…

Their software innovations lead to amazing picture quality as well.

In fact, with the Neo QLED 8K TV release, Samsung introduces 2 new technologies:

The first is the Shape Adaptive Light, which uses software to analyze each picture.

For what reason? To determine which ones need more light and to turn off a section of its display on dark spots.

And the second is Real Depth Enhancer. This feature allows your screen to separate the scene’s subject from the background…

Allowing for better depth separation on your screen and, thus, better immersion.

#3: Sound

Samsung TV Is Expensive Because Of Its Sound Quality

Your display is just one-half of the viewing experience.

The other? Sound quality.

This is one more area that Samsung excels at…

And one more reason why your Samsung is pricier than most TVs.

Samsung ensured an immersive listening experience once they acquired Harman. A company that’s known for producing some of the best speakers in the world.

But they didn’t stop there.

Just this year, Samsung unveiled its 2 newest sound innovations:


This allows you to play sound from your TV and your soundbar at the same time.

However, they won’t play the same sound.

Instead, they’ll work harmoniously to produce a singular, immersive sound from your TV.

Object Tracking Sound (OTS)

This tracks where you are. This is to bring you the best sound wherever you are in the room.

Active Voice Amplifier (or AVA) also falls under OTS.

AVA keeps track of the loudness of the room your TV is in. Once it reaches a certain threshold, your TV will automatically boost its sound.

#4: Build Quality

Say what you will about Samsung…

But you can’t deny that their TVs look amazing.

And you know what else?

They’re durable.

You see, this started in 1996

During that time, Samsung was still called a “budget brand.”

Until the then-chairman Lee Kun-Hee stepped up and asked the entire company to focus on design.

And it paid off.

In 2005, they released the first TV with a V-shape bottom. And in 2006, they released the Bordeaux—aptly named, considering that it was shaped like a wine glass.

After that, they started experimenting with bezels.

First, they trimmed it. And then, when that wasn’t enough, they trimmed it further…

Elegant picture frames replaced the bezels on some of their TVs.

But the one thing all Samsung TVs have in common?

It’s that they don’t sacrifice durability for design.

#5: Smart Platform and Features

Tizen OS is Samsung’s smart platform…

But that doesn’t mean that they’re only used in TVs.

In fact, Tizen is also the primary OS of other Samsung smart appliances. Some examples, experts say, are:

  • Refrigerators.
  • Air Conditioners.
  • Washing machines.

Regardless whether you’re unfamiliar with Tizen or not…

Chances are you’ve seen it, but you just didn’t know its name.

Researchers reveal that Tizen is used by 27% of smart TV users in the USA.

And for a good reason.

You can see through the platform that Samsung truly invested a lot of time into Tizen.

Aside from its intuitive and modern design, it’s also jam-packed with features. Some of which are:

  • Wide range of apps.
  • Fast searching algorithm.
  • Voice Assistant compatibility.
  • Wireless external device connection.
  • Automatic sound and brightness adjustments.

Every user uses most of these daily.

So if these features raise the price tag of Samsung TVs by a couple of dollars? I’d say it’s worth it.

If you want a comparison between Tizen OS and its closest competitor, Android OS…

You’ll like this video:

#6: Accessibility

Do you already own a Samsung TV?

Does it talk to you sometimes? Like it’s narrating everything you do on the screen?

If so, don’t be alarmed—that’s a feature.

You see, Samsung is also committed to bringing the viewing experience to everyone.

That’s why their R&D team developed accessibility options useful to disabled folks.

Most notably, the Voice Guide.

It’s how visually-impaired people can go navigate the TV.

The thing is, like most things in life, it has a cost.

But a few bucks for something that improves the lives of disabled men and women? Sign me up.

Now, if you already have a Samsung TV and are interested in using Voice Guide…

Simply follow these 6 easy steps:

  1. Press the Home button on your remote.
  2. Head to Settings or All Settings.
  3. Go to General or General & Privacy.
  4. Tap Accessibility.
  5. Select Voice Guide Settings.
  6. Switch on Voice Guide.

You may also be interested in: My Smart TV Is Talking To Me 

#7: Hardware Parts

Now that we’ve talked about Samsung’s software and features…

Let’s talk about its hardware.

For Samsung?

At the heart of it all is their 1.3 GHz Quad-Core Processor.

Which promises the following:

  • Less boot-up time.
  • Faster web browsing.
  • Smoother multitasking.
  • 3 times faster than a normal TV.

But, that’s not all.

Because Samsung’s QLED display is only possible through its hardware too…

After all, its software can only take you so far without excellent backlights.

And there’s also the matter of ports.

I’m particularly fond of all the ports on my Samsung TV, which are composed of:

  • HDMI.
  • USB-A.
  • USB-C.
  • Ethernet.

With all that, I have everything that I need with my Samsung.

#8: Brand Name

Ever notice how the coffee at Starbucks is pricier than your homebrewed coffee?

Or how the food at sports stadiums is always more expensive than the ones outside?

That’s because you’re not just paying for the coffee or your food…

You’re paying for the brand name.

What do I mean by that?

You see, companies have a reputation.

Whether good or bad, their reputation is a testament to the value they bring to the community.

That’s why Starbucks coffee is expensive…

It’s because of their brand value or, in other words…

How often people will choose your products over your competitors.

The same could be said for Samsung TVs.

Samsung is among the best, if not the best, in the TV business.

Naturally, people will flock to their products.

After all, the name “Samsung” alone is basically a guarantee that what you’re getting is good.

Deservedly so, if you ask me.

But that’s why Samsung can afford to mark up their price without fearing losing customers.

#9: Marketing

Word-of-mouth may have worked during biblical times, but nowadays…

Money talks.

And Samsung knows it too.

Guess how much Samsung spends on advertisements?

$9.7 billion in 2020.

That’s enough to be the fourth-largest advertiser in the world.

I couldn’t even fathom that number.

To put that into perspective, $9.7 billion is worth more than the:

  • The total wealth of 34 different countries.
  • 126 Pink Stars, or the most expensive diamond in the world.
  • 60 times the distance between the Earth and Sun in kilometers.

Yeah. Crazy.

But you know what’s crazier?

It paid off.

In the same year, Samsung reports more than $200 billion in revenue.

BONUS: Customer Service

I’ve broken my Samsung phone and smart TV too many times to count…

And every time I pick up my phone to give them a call…

I’m glad to say that I left satisfied.

Even when their technicians go to our home to fix our devices…

They’re always courteous and kind.

My point is this:

Samsung TVs may not always be affordable…

But I’m happy to know I’m paying for excellent customer service.